"AI is transforming digital branding strategies by enabling brands to personalize experiences at scale. From analyzing consumer behavior to generating tailored content, AI allows marketers to deliver messages that connect more deeply and in real time. Branding is shifting from broad positioning to dynamic, data-driven storytelling that adapts to each individual."

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Author: Sofía Portero, Marketing Professional | MSM Student at FIU

Full article: https://www.nathaliegarcia.marketing/post/artificial-intelligence-and-the-future-of-digital-branding